After graduating from Chicago Booth School of Business, my good friend Mike Friedman wasted little time launching into his own venture with Broad Shoulders BBQ Sauce. For our first project, Mike asked me to design his website, www.BroadShouldersBBQ.com/. Whether or not he knew it, I went through the ADDIE framework with him and began coming up with the framework and design that would suit sauce start up succeess (that's a lot of s's. His sauce is full of mmms).
That part was never in doubt. But now Mike needed some help pitching his first year's business successes to potential investors and business partnerships. Before heading into board meetings, I wanted to make sure he didn't bore them with PowerPoint. Below is a Before and After look of what was done to his material. Not all slides are included for confidentiality purposes, this is rather to show examples of how I can transform existing copy into more meaningful engagement with your audience. It also adds another level of professionalism at an important juncture for his business.
I noticed in the appendix of the Powerpoint deck Mike had a slide titled "executive Summary" which was intended to be a 1 page summary of Broad Shoulders BBQ and act as a 1 page leave-behind piece, or "something I can hand to an executive if I run into them in an elevator or something, and they only had a minute to talk" said Mike.
Essentially an elevator pitch about the company, I designed a new layout into a portrait-style "1 Sheet".